The Recently Leaked Secret to Help in Writing a Research Paper Disclosed

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Sports Drink and Gatorade Free Essays

string(52) " somewhat intense and their growth has slowed down\." In the summer of 1965, a university football coach began to question why his players were suffering from heat related illnesses. They were drinking plenty of water. University researchers soon discovered that players were losing electrolytes and fluids through their sweat, and water couldn’t replace what they were losing. We will write a custom essay sample on Sports Drink and Gatorade or any similar topic only for you Order Now The researchers took their findings into their lab and began to create a drink that would help the Florida Gators feel rehydrated, replenished, and refueled during their most intense athletic events. That’s exactly what the product now guarantees to achieve-rehydration, replenishment, and refueling. They called this new drink ‘Gatorade’. By 1969, Gatorade was named the official drink of the NFL (History of Gatorade, Retrieved December 2, 2006). Today, Gatorade has reached beyond the narrow market of elite athletes. They have many product lines designed to appease the most particular of sports drinkers. No matter what your gender, your occupation, or your age, they make a drink that you can enjoy. Gatorade has many different product lines within their Thirst Quencher Series. They distribute Gatorade Rain, Frost, Lemonade, Original, X-Factor, Xtremo, and Fierce. Within each of these different sub-categories come many different fruity flavors. Each flavor also ranges from a 12oz bottle-6 pack to a gallon jug. Gatorade also has a line of fitness water called Propel. Any consumer can purchase Propel Fitness Water or Propel Fitness Water with Calcium. Both come in a wide range of flavors similar to those found within the Gatorade Thirst Quencher Series, but with a few more. All purchases range from a 12oz-8 pack to a 1 liter bottle. Now we jump into the Gatorade Performance Series products. This series of products has specially designed formulated nutrition and hydration in order to aid the most intense athletes in their performance. Each product is packed with nutrition in order to replace the electrolytes lost by each athlete through exertion. Gatorade has an energy bar that comes in 2 different flavors, chocolate chip and peanut butter. This 2. 3oz bar is the perfect snack for athletes on the go, or anyone getting ready to do some physical activity for that matter. Then there’s the nutrition shake. This product comes in the obvious flavors, chocolate, strawberry, and vanilla. These 11oz shakes are a perfect way to fill an athlete’s stomach without slowing them down. And last, but not least, there are the Gatorade Performance Series Energy Drinks. These drinks are very similar to those of the Gatorade Thirst Quenchers. However, the Performance Series drinks contain a whopping 200mg of sodium. This is so that electrolytes and body fluids will be replaced within each athlete every time they take a drink. These drinks, however, come in limited flavors and are only available in 12oz bottles (Gatorade Products, Retrieved December 2, 2006). Gatorade has become the most popular sports beverage. It is widely known and is easily distinguishable among its competitors. First of all, its packaging hasn’t changed in years. Gatorade looks the same today as it did a decade ago. Because of this, Gatorade has remained popular and not forgotten. It’s easy for a consumer to remember something that is always there and never changes. Gatorade also remains recognized due to the number of contracts they have with several major sports leagues. As of now, they have contracts with the National Football League, Major League Baseball, National Basketball Association, Women’s National Basketball Association, National Hockey League, United States of America Basketball, Major League Soccer, United States Soccer, Bowl Championship Series, and the Association of Volleyball Professionals (http://www. gatorade. com/athletes/leagues_and_teams/, Retrieved December 2, 2006). The NFL is also known for performing the ‘Gatorade Dunk’. This ritual is performed after a game by the winning team. Players pick up the Gatorade Barrel and dump what’s left over their coach’s head. This gives free publicity because it’s done by the teams without any prompting by Gatorade. Gatorade works on new products all the time. They’ve even created a special lab where their scientists can continually test new products to ensure the safety and abilities of all athletes. The most recent achievement Gatorade has produced is called G. I. D. S. (Gatorade In-car Drinking System). This system was specifically designed for NASCAR drivers. A special pouch, that guarantees to keep any liquid cold for hours, is filled with the driver’s favorite flavor and is then placed in a secure compartment within the vehicle. There is a tube with a special coming from within the pouch and into the driver’s helmet. At the end of the tube is a mouthpiece that is securely fastened to the driver’s mouth. When the driver is ready to take a drink, they bite down on their mouth piece, to open the tube, and push a button, to pump the cold liquid through the tube and into the driver’s mouth. When the driver’s lets go of the mouthpiece the tube closes and the pump automatically reverse pumps the Gatorade back into the pouch in order to stay cold for next time. NASCAR race cars can reach up to 130 degrees and their driver’s can lose up to ten pounds within a single race just by sweating. Gatorade keeps their body temperature down and helps replace the electrolytes and body fluids lost (http://www. gatorade. com/science%5Fand%5Finnovation/product%5Finnovations/gids/ Retrieved December 2, 2006). Product Life Cycle  Gatorade falls within the maturity stage of the Product Life Cycle. I do believe that Gatorade is still growing however its growth has slowed. According to the text, the maturity stage is reached when â€Å"the sales of a generic product category continue to increase (but at a decreasing rate), profits decline largely because of price competition, and some firms leave the market† (Etzel, 674). Table 9. 1 in the text gives another description to help define a products life cycle stage. In order to be in the maturity stage, the product must have a mass market of consumers, which Gatorade does. They have millions of consumers. The competition is somewhat intense and their growth has slowed down. You read "Sports Drink and Gatorade" in category "Essay examples" Their profits, however, are still pretty strong. They aren’t as strong as they were in the growth stage, but are still significantly strong. They defend their product against competitors, water being most mentioned when addressing the health of athletes. Gatorade costs have remained stable and their prices are reasonable. If it’s too expensive to buy each drink individually, you can always buy in bulk from a grocery store or a wholesaler like Costco. There is extreme loyalty to Gatorade as well. Because they were the only specialty sport drink when it was created in 1965, they didn’t have to worry about winning their consumers away from a similar product. All the athletes and athletic trainers wanted this drink and became hooked on it after seeing the effect it had. By the time other brands came out everyone knew Gatorade and trusted its products. Most consumers would rather purchase a product they know works than try a new product that claims to do what everyone already knows Gatorade does. So it’s obvious that Gatorade has brand loyalty, another way we know Gatorade has reached the maturity stage. Although they have made to the maturity stage, they still have more growth to obtain. As long as Gatorade continues to produce new products, they will continue to grow. It may not be a quickly as it was when they first introduced themselves in 1965, but they will grow (Etzel, 674). Pricing Gatorade has a very simple pricing strategy. Even though Gatorade is the leader in the sport drink market, they still use the going-rate for their pricing level. The overall market does not have a large difference between competitors so Gatorade prices its products relative to the market pricing structure. An increase in price could lead to a loss in sales because the consumer could start to buy a competitor’s product and have the same relative advantage that Gatorade can provide. This is evident by visiting a local supermarket store. A 20 oz. Gatorade is priced at $1. 59; its main competitor, PowerAde, is priced at the same. It could be said that the market is demonstrating non-price competition (Etzel, 349). Gatorade has chosen market penetration as its pricing strategy (Etzel, 351). Some characteristics of market penetration distinctly describe the market for sport drink. The market has an elastic demand curve and low initial price for new produces (Gatorade has come out with Propel and Fierce, both coming into the market with identical or lower prices than competitors). For consumers that buy Gatorade on a regular basis, it can become an expensive habit compared to some alternatives (I. e. water). One way that a consumer can cut down on prices is by buying in bulk. Consumers will get more Gatorade for their buck when buying in bulk. Other than that, Gatorade does not have any promotions or coupons to induce sales. Distribution â€Å"A distribution channel consists of the set of people and firms involved in the transfer of title to a product as the product moves from producer to ultimate consumer or business user† (Etzel, 380). In short, a distribution channel will show the journey that a product or service takes from the producer to the consumer. It seems that everywhere someone goes, there is Gatorade for sale. How did it get there? PepsiCo. handles all the distribution for Gatorade. They have chosen to go with direct-store-distribution (DSD) (Annual Report of PepsiCo, Retrieved December 1, 2006). One advantage of DSD that PepsiCo. uses is having their delivery teams merchandise their product. This allows them to display Gatorade in a way that will induce high sales. A way they attempt to increase sales is by placing Gatorade in places that will influence impulse purchases (placing Gatorade by checkout stands at a supermarket is an example). Their retail stores are the middlemen for Gatorade’s journey to its consumers (Etzel, 379). This is what is called indirect distribution (Etzel, 384). Supermarkets are not the only place where Gatorade can be found; Gatorade is available for sales in liquor stores, department stores, supermarkets, and any place where drinks are sold. Since Gatorade is available in such a wide variety of places, Gatorade can be categorized as being intensively distributed (which means a â€Å"producer sells its product through every available outlet in a market where a consumer might reasonable look for it†) (Etzel, 393). Gatorade has been the staple in the sport drink market. Their overwhelming consistent market share can point to a strong assumption that their distribution channel is at peak efficiency. Promotional Mix Within Gatorades promotional mix, advertising probably uses the most funds on an annual basis. PepsiCo spent 183 million dollars for Gatorade’s advertising campaigns in 2005 which is a large increase compared to the 135 million dollars spent only two years before (Hein Beirne, 6). The most common form of advertising for Gatorade is TV commercials (MacArthur, 51). There are four main types of advertising campaigns on television. The first type highlights the history and origins of the company as well as the scientific research that goes into the product. The second type highlights individual players that endorse Gatorade or groups of competing individuals. The third type highlights teams or leagues that Gatorade sponsors such as the NFL or the Men’s National Soccer Team (MacArthur, 22). Professional endorsements are also important to Gatorade’s advertising campaign. They endorse twenty-two professional American athletes and over twenty international athletes (MacArthur, 22). Equally important to Gatorade’s promotional mix is their public relations. They sponsor ten professional leagues. Among the list are some of the most popular sports in America such as the NFL, MLB, NBA, NHL and MLS. They also affiliate themselves with 60 division one universities and 11 division one conferences. In addition to this they are affiliated to eleven professional organizations such as the American College of Sports Medicine (MacArthur, 22). Their Outstanding Player of the Year program is another way that they can reach out and recognize many outstanding high school athletes of the year around the country. This is a large program that has a state and national selection process. There is one winner for each sport. For example, Peyton Manning was the national winner for football in 93-94 (Gatorade in the Community, Retrieved December 3, 2006). Gatorade makes a large international public relations effort. They are affiliated with many international professional soccer clubs such as Juventus and Manchester United but they extend their efforts to other sports besides soccer such as basketball, water polo, rugby, volleyball, and swimming (Hein, 5). The Gatorade Sports Science Institute is another effect tool for their public relations campaign. Through this organization they put out study results from a wide range of sport related topics and on the dynamics of specific sports. This part of Gatorade is most easily accessed through their own GSSI website (www. gatorade. com). The Gatorade website is another address that is very well done and depicts a very good image of the company. They also have 12 other country specific websites that are in the domestic language of the country. Sales promotions are also important to Gatorade’s promotional mix and it is substantially occupied by event sponsorships. Most of these events are marathons throughout the world including the famous Boston Marathon and the Gatorade Triathlon Series (Hein, 5). At these events they provide free Gatorade to the competitors throughout the race and for some events they offer the Gatorade Recovery Area where all competitors can be weighed before and after the race to monitor the level of fluids lost during exercise. The area later supplies food/refreshment bags, Gatorade drinks, massage and qualified dietitians (Hein, 5). To supplement this, they also print newsletters about upcoming events. The Annual Gatorade Junior Training Camp is another example of sponsoring athletic events. This is a summer camp that combines football instruction and teaching of life skills that focus on self-improvement and motivation and is hosted by the Seattle Seahawks (Gatorade in the Community, Retrieved December 3, 2006). Limited to the Canadian website, there is a direct link to request Gatorade to sponsor an event. This all leads to the conclusion that event sponsorship is a highly used tool for Gatorade to get its product out and into the hands of many athletes. Gatorade doesn’t use many discount sales promotions in the United States but does use promotions in a number of other countries. Last summer there was a big Indian promotion in which customers who bought the six pack received an instructional soccer CD with Rinaldinho (Buy 6 Gatorades, Win Ronaldinho CD). A number of European countries are having soccer promotions as well (Gatorade e lo Sport, Retrieved December 3, 2006). Canada is having a hockey promotion in which consumers have a chance to win professional hockey gear. I suspect that Gatorade also uses a number of sales promotions directed at their retailers; otherwise we wouldn’t see the large discounts that cut the price of Gatorade by almost in half in some of the large supermarkets. How to cite Sports Drink and Gatorade, Essay examples

Tobacco Kills free essay sample

TOBACCO will kill nearly six million people this year, including 600,000 non-smokers, because governments are not doing enough to persuade people to quit or protect others from second-hand smoke, according to the World Health Organisation (WHO). Since there is often a lag of many years between when people start smoking and when it affects health, the epidemic of tobacco-related disease and death would have begun. And by 2030, the annual death toll could reach 8 million!The WHO urged more governments to sign up and implement its tobacco control treaty, warning that if current trends persist, tobacco could cause up to a billion deaths in the 21st Century, a dramatic rise from the 100 million deaths it caused in the previous century. So far, 172 countries and the European Union have signed up the WHO’s Framework Convention on Tobacco Control which came into force in 2005 and obliges them to take steps over time to cut smoking rates, limit exposure to second-hand smoke, and curb t obacco advertising and promotion. We will write a custom essay sample on Tobacco Kills or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The WHO says smoking is one of the biggest contributors to a worldwide epidemic of non-communicable, or chronic, diseases, such as heart attack, stroke, cancer and emphysema, which accounts for 63 per cent of all deaths worldwide, nearly 80 per cent of which occur in poorer countries. Getting help to stub it out THOUSANDS of smokers who are trying desperately, but unsuccessfully, to quit smoking, can now turn to a new website to help them kick the habit. Pfizer recently introduced the first socially-engaged smoking cessation website in Malaysia, www. hampscircle. com, aimed at helping those who want to quit smoking. Launched in conjunction with World No Tobacco Day last month, the website takes a fresh approach to smoking cessation. The content and applications on the website are designed to help, rather than scare, people to quit. Champscircle. com is predominantly for those who have a strong desire to quit smoking but who face difficulties in controlling their tobacco consumption. There is a volume of evidence that suggests people try to quit smoking up to seven times, before they finally quit.After a person determines his or her smoker profile, he or she can then explore the website for other useful applications, such as the quitting calculator, quitting checklist and videos that will help them take the first step on a tough journey, and stay on course. Understanding why one smokes is the first step in the journey to quit. Champscircle. com helps smokers understand their unique smoker profile so that they can determine what will help them quit. Visitors are encouraged to share their experiences on the site. Content on the site can also be shared on personal Twitter and Facebook accounts, broadening the reach to other people who are looking for help to quit smoking. Evaluating eye lasik surgeons HOW do patients know which hospital or specialist centre has the best track record for treating heart problems, breast cancer or other procedures such as eye lasik treatments? Most people make decisions based on personal recommendations or reputations rather than on independent audits or statistics.In reality, knowing the quality of doctors and surgeons in that hospital can determine the outcome of your treatment. Optimax Eye Specialist Centre (Optimax), the country’s only ISO certified Lasik Centre and the first eye specialist centre to conduct clinical performance by independent auditors, announced the results of an audit conducted by Healthcare Performance Measurement and Reporting System, approved by the Ministry of Health, on its lasik treatment.The results showed that its four surgeo ns evaluated achieved 99 per cent in functional visual acuity and 100 per cent safety record (zero harm rate). Their performance was measured based on data collected from 932 patients who have had 1,620 lasik surgical procedures. The surgeons were evaluated on the success rate of the surgery, its effectiveness, safety and accuracy of the surgery and services.

Court Testimony Essays

Court Testimony Essays Court Testimony Essay Court Testimony Essay Good morning, everyone in this courtroom today my name is Cynethia Lee and I’m an expert witness. I’m here today because I hold some key evidence in the murder of Alma Tirtsche. While stating what I saw on that cold gruesome day of Ms. Tirtsche’s murder I’m also going to inform you on how hair from a victim can be traced back to a suspect in a case maybe leading up to a trial and conviction. source: Google Here are some of the things you should know about hair.Hair is made up of a medulla, cortex, and cuticle it has a follicle in the skin where the hair sprouts up from the shaft. It varies in length from long, short, or medium sized, it also varies in color but just to name a few there are blonde, black, brown, red etc. Hair has three developmental stages, the first one is called the anagen stage which is the stage where the hair starts Its growing process, the second stage is catagen which is the stage where your hair keeps growing but, it also starts changing like becoming brittle, damaged, and weathered.Lastly there is the telegen stage where the hair is very dormant or non-existing. Did you know that a wide range of hair products such as perms, relaxers, and curl activators can be found in a victim’s body because of the toxins that these hair products contain? When analyzing the hair macroscopically certain characteristics you should look for are the length, color, the texture such as wavy, straight, or brittle and the presence or absence of hair follicles.When analyzing the hair microscopically you should check to see if it’s animal, vegetable, or synthetic in its origin, you should also see if the hair has ever been dyed, bleached, or chemically treated. In most cases forenscic scientist check to see if the hair has been forcebally removed,as in snatched an pulled out. In this case I believe that Colin Ross is the primary suspect. I say this because on the blanket found by police in rossâ⠂¬â„¢s home it had two types of hair on it. The first piece of hair which was long, and reddish blonde matches up to Alma Tirtsche’s hair

How to Break the News About Bad Grades to Your Parents

How to Break the News About Bad Grades to Your Parents If you are expecting a bad grade, or if you’ve just found out you’re going to flunk a class, then it’s pretty likely that you’re facing a tough conversation with your parents. It may be tempting to delay the bad news as long as you can, but that is a bad idea. You have to address this head on and prepare your parents for a shock. Don’t let your parents be surprised by bad news Procrastination just makes things worse in any situation, but it’s especially damaging in this situation. If your parents are surprised by a flunking grade, they’ll feel doubly disappointed. If they have to learn at the last minute or discover the news through a teacher, they’ll feel like there is a lack of trust and communication on top of the academic problem at hand. By telling them ahead of time, you’re letting them know that you don’t want to keep secrets from them. Schedule a meeting It’s hard to talk to parents sometimes- we all know this. Right now, however, it’s time to bite the bullet and schedule a time to talk with your parents. Pick a time, make some tea or pour some soft drinks, and call a meeting. This effort alone will let them know that you are taking this seriously. Acknowledge the big picture Your parents will want to know that you understand the seriousness of bad grades. After all, high school is the doorway to adulthood, so your parents will want to know that you do understand what is at stake. Understand that this is a time when you are laying the foundation for a successful future and communicate that view in your conversation with your parents. Acknowledge your mistakes Remember that everybody makes mistakes (including parents). The good news is that you can learn from your mistakes. Before you speak with your parents, make an effort to understand what went wrong in the first place. Take some time to figure out why the bad grade happened (and be honest about this). Were you overloaded this year? Did you take on too much? Maybe you had a problem with priorities or time management. Make a real effort to get to the root of your problem, then think of ways to make the situation better. Be prepared Write your conclusions and plans on a piece of paper and take it with you when you meet with your parents. Talk about your possible ideas. Are you willing to go to summer school? Maybe you should drop sports next year if you have to take a make-up course next year? Think about the steps you can take and be ready to discuss them. Your goal is to show your parents that you are willing to take ownership. Admit you screwed up or that you have a problem- if you did- and let your parents know that you have a plan to avoid making the same mistake in the future. By taking ownership, you are showing a sign of growing up, and your parents will be happy to see it. Be mature Even if you go in with a plan, you must be willing to receive other suggestions. Don’t go into the meeting with the attitude that you have all the answers. As we grow into adults, we sometimes learn to push our parents’ buttons. If you really want to be a grownup, it’s time to stop pushing those buttons now. Don’t try to get into a fight with your parents to blur the topic and transfer the problem to them, for instance. Another common trick that parents see through: don’t use drama to try to manipulate the situation. Don’t cry and exaggerate your guilt to generate some sympathy. Sound familiar? We all do things like this as we test our boundaries. The point here is, it’s time to move on and learn. Be prepared to receive news you don’t like. Your parents’ idea of a solution may be different from your own. Be flexible and cooperative. You can recover from any situation if you are willing to learn and to make the necessary changes. Make a plan and follow it!

Marketing Report Case Study Example | Topics and Well Written Essays - 2250 words

Marketing Report - Case Study Example Support 11 D. Conclusion 11 References 13 I. Analysis A. Marketing Challenge The marketing challenge is to grow revenues and to find the perfect marketing mix for the new product to be launched in June, to aid in the achievement of the revenue growth targets for Mackenzie and Marr Guitars (Finnbogason, 2013). B. Internal Analysis B.1. Finance The company is working on a tight cash flow situation, with some budgetary constraints emanating from that cash flow restriction. While they pay suppliers cash, deliveries for orders only occur about 90 days after the payment. This has implications on the ability of the company to convert capital to revenues, and has a bearing too on the ability of the firm to generate cash flow from inventories. Inventories take time to reach the trade, and this compounds the problem of not being able to turnaround capital into cash. All these things besides, the company is still open to increasing the promotions budget from $1,000 to $4,000, and though this is miniscule in comparison to the overall sales target of $1 million dollars for the whole year, from a cash flow perspective this can be a significant amount especially if the revenue targets on a monthly basis are not met, and the margins cannot justify the added promotional expense (Finnbogason, 2013). B.2. ... On the other hand, where the company lacks muscle in terms of promotions budgets, it makes up for with word of mouth and focusing on the price and the product attributes of the marketing mix for its guitar lines. The main positioning being high quality and low price, this positioning strategy is complemented well by its chosen promotions, place and general advertising strategies (Finnbogason, 2013). B.3. Operations One can glean from the way the company is set up that the online presence handles orders processing including payments processing, while orders fulfillment is done via third party logistics and fulfillment services. Product manufacturing meanwhile is outsourced to suppliers in China. That supplier has enough capacity to be able to run the projected volume sales of 100 guitars per month of Mackenzie and Marr Guitars, but may have problems doing so if any new customers engage them. That aside, the rest of the operations is concentrated on marketing, as well as product design , which are basically handled by the CEO John Marr. The other partner, Jonathan Mackenzie, is understood to have a hands off role in daily operations, leaving that to John. One can see that this operations model leaves the physical handling of the processed goods to third parties, from manufacturing to orders fulfillment, leaving the core operational functions of processing orders and payments, doing the promotions and marketing, doing the strategy work and doing product design work for new launches as the core operational competencies of the company itself (Finnbogason, 2013). B.4. Human Resources Outside of the partners, there are no significant personnel in the organization. All of the third party

Free Will and Moral Integrity Essay Example | Topics and Well Written Essays - 2000 words

Free Will and Moral Integrity - Essay Example ....and chaos from recommencing her topsy-turvy reign" (William James, Essay p. 5) This essay intends to show, in the final analysis, that compatibilism and determinism can in fact operate side by side, but it is his argument on free will, or 'chance' as he likes to term it, which willbe explored. The philosophy of Thomas Hobbes, as presented in his work 'Leviathan' will be used to refute the concept of free will and morality, with E. M. Forster's 'The Machine Stops' as a counter argument in support of James. For the purposes of this discussion, free will is defined as 'being able to make a choice, without constraint, given the circumstances of the individual.' (A personal definition) William James - Free Will, Morality and 'The Dilemma of Determinism': James argues that if we take the word 'chance, consider it to be the possibility of different choices and subsequent outcomes, then free will is being applied. Following on from the quotation, an interpretation of his words might be that he considers that determinists believe chance decisions and ambiguity of outcomes are not how the universe or the world work If such a preposterous notion were to be accepted and acted upon, (can we call this notion free will) then everything would fall apart, given that the history of the universe is fixe... Yet there is much weight behind his claim that a dilemma exists, as he cites the possible response to the Brockton murder, which determinism, of necessity, would have to make - he fears the possible outcome to be a pessimistic acceptance of evil, almost, that's how it is, what can be done His argument brings to the fore, the moral questions of right and wrong, good and evil, coming down squarely on the side of free will. The beliefs in an outside Providence, in man's own ability to make moral decisions, may well be translatable to the concept of compatibilism and determinism going hand in hand. But it is the aspect of free will and morality which drives his argument, and when he states, "Chance" is ---what Just this, -- the chance that in moral respects the future may be other and better than the past has been. This is the only chance we have any motive for supposing to exist." (James, p. 19) we are convinced of his sincerity. He further contends that whether it be our creator or ourselves who decides to choose good over evil, matters little, it is necessary to admit that all decisions are in the here and now, we make them, and he describes it thus "gives the palpating life reality to our moral life and makes it tingle." (James p. 21) James is convinced that man has and uses free will, and in so doing, demonstrates a moral integrity. He considers that determinists face a dilemma in accepting that chance and choice can play a part in understanding self and the world, that a philosophy such as this denies man choice or the right to belief in Providence or humanity. The argument is supported by the events depicted in 'The Machine Stops', portraying a reality of the