Economic Tiger Essay Example | Topics and Well Written Essays - 500 words

Monetary Tiger - Essay Example Singapore is one of the main economies on the planet and is one of the monetary tigers encountering fast financial advancement over the timeframe. Despite the fact that littler in land size, Singapore is considered as one of the main financial center points in worldwide economy. One of the fundamental qualities of the development rates accomplished by Singapore was its profoundly talented and instructed work power. (Tulshyan, 2010). It is likewise essential to take note of that the Singapore, as against different nations in the square, created itself additionally as a monetary center point of the district instead of accomplishing the development for the most part through industrialization. The general financial development is credited to the fare drove development which is for the most part controlled through the state possessed foundations. (Medina, 1996). Fare of synthetic concoctions, refined oil just as hardware are the principle wellspring of income for the nation. In spite of t he fact that geologically Singapore might be at drawback attributable to its general size and nearness with different nations, in any case, Singapore has had the option to accomplish the financial development through a blend of monetary progression and state controlled organizations which are supporting the economy and making the necessary degree of monetary thriving.

Environmental Management Technical and Economic Case

Question: Portray about the Essay for Formation of the North Sea to a specialized and financial case. Answer: Natural Management for Sustainable Development In the previous not many decades, a gigantic change has been seen in the field of vitality and feasible turn of events. The United Nations at present involves nations like US, Nigeria, UK, Mexico, Nigeria, Thailand, The Russian Federation and some more (Un.org 2016).There has been a great deal of issues and difficulties which is being looked by the oil and gas industry too. As indicated by Reid (2013), Sustainable improvement is considered as one of the urgent worldwide issues influencing the nations of United Nations. The principle goal of such supportability is to safeguard the sustainable power source into a progressively serious and secure vitality. There have been some intentional changes in different divisions of oil and gas, sustainable power source and so on (Un.org 2016) According to the International Association of Oil Gas Producer; the United Nations is to share the prescribed procedures which will help in further improving the manageability of oil and gas. Remembering the maintainable turn of events, as an expert in the field of vitality and reasonable advancement it is imperative to investigate all the components relating the difficulties of oil and gas industry, climatic elements and the other inexhaustible assets and in this manner giving appropriate proposals (Iogp.org 2016). The oil and gas industry basically incorporates two significant parts which are upstream or the investigation or creation industry and downstream incorporates fundamentally about refining those items into closes. The United Nations comprise of UK, Nigeria, Mxico Thailand m Russian Federation and some more. As indicated by United Nation manageable advancement can be characterized as the improvement methodology which fulfills the requirements and of the current age without risking the necessities and capacity of things to come age. Notwithstanding these, manageable improvement alludes to the satisfaction of the various ecological conditions, continuing the general equalization and forestalling the general parity of characteristic assets. The natural, social and environmental switch have raised the issues which are being looked by world at present as all enterprises are thinking about strides so as to address ecological maintainability. It is apparent that oil and gas parts have become fundamentally over the ongoing years which make this segment qualified to actualize vital changes in their business methodology. The oil and gas part is considered as biggest division with high incomes and cost. As indicated by United Nation, the industry is commonly associated with both upstream exercises comprising of crude material investigation, boring and extraction. Such exercises straightforwardly imperil nature (Unisdr.org 2016). Be that as it may, oil and gas organizations are dealing with standard premise to bring down the danger of unfriendly effects on the earth and individuals. The United Nation association has checked past proof of high oil slicks and profound water skyline catastrophe in the Gulf of Mexico where the occurrence of Santa oil slick happened. With such debacle happening in the past the oil and gas organizations has advanced its means in moving towards manageability. Joined countries have revealed that oil and gas organizations in this area have been announcing their endeavors towards advancing manageability as corporate, citizenship or ecological administration. Such imagination has shaped an indispensable piece of oil and gas organizations decide to draw in towards feasible business practice. As referenced by United Nations a few oil and gas organizations in this segment have advanced fundamentally major natural and human rights in various pieces of the world. Building up the basis for supportability is the significant errand under by the oil and gas organizations which is pointed towards accomplishing discipline in all period of oil business and achieving duty from the partners (Lafferty and Eckerberg 2013). One of the best approaches to effectively actualize the sanction of maintainability is through viable revealing of Environment, wellbeing and security parts of residents. In oil and gas industry, innovation is viewed as one of the significant difficulties which are looked by the whole joined country. In UK, boring in profound sea beds is primarily centered around the sort of sea level the measure of weight where it can exhaust such barrels of oil. For instance Exxon Mobil which is a parent organization of Esso contributed as absolute capital of around 379 million in the North Sea has been confronting issues in regards to right labor with legitimate aptitudes, absence of utilizing current innovations (Iogp.org 2016). As indicated by joined country the utilization of control throughout the years has been primarily overwhelmed by coal based ages with near 55% of introduced limit depends on coal, gas and coal the world over. Nonetheless, with the use of progressively tough principles and standards as of late acquired by the service of condition and timberland. The United Nations with the uses of rigid principles on oil and gas organizations is at present confronting a few difficulties (Unisdr.org 2016). Land is fundamental need when the inquiries of intensity ages are raised. It is seen that quantities of ventures are either dropped by the host governments or it gets deferred because of a few boundaries in land securing. Moreover, United Nations has likewise distinguished after the time of recognizable proof of land obstacle, making sure about land leeway is another significant test. Joined Nations has additionally distinguished that there are a few hazard which is related with oil and gas businesses in regards to the issues relating to serious offering. Difficulties emerge relating to ventures if the bidder doesn't cover the support offering method to possibly lessen the framework level hazard for power age and transmission. Debasing money related strength of circulation division is another potential test featured by United Nations. It is across the board apparent that the bunch of state utilities are taken care of by the state claimed government prompting money shortage situation with respect to the conveyance part. Aside from challenges solid development in power ages drove by an exponential development in economy which prompts expanded inclination of power utilization. Oil and gas organizations have demonstrated an immense enthusiasm for power age and ongoing movement from coal and gas for acquiring power age coordinated towards serious offering so it will drive greatest speculation from sustainable wellspring of vitality (Unisdr.org 2016). Joined Nations customarily centers around inexhaustible wellspring of vitality and this has lead to worldwide increment speculation of 32% which is multiple times higher that the vitality utilization from creating countries like china. As per United Nations late increment in the utilization of sustainable wellspring of vitality has lead to appealing open doors for interest in this division. Climatic change is another significant test which is being looked by the UNs Intergovernmental Panel on Climate Change, has been demonstrated to one of most perilous viewpoints which are being looked by a few countries of UN (Cornford 2014). By and by, the high rate discharge of the green house is considered as one of the major climatic factor. Another significant issue is the rising degree of ocean because of the dissolving of the icy masses. As talked about by Lea (2016), innovation is one of the central point which are changing continually with the progression of time. Most organizations in the United Nations utilize conventional utilization of innovation. In US, the advances utilized are to be specific conventional which doesnt utilize any sort of new present day form, this is because of enormous cause of capital As talked about by Ross (2012), twists of Price in the United countries is another significant test which is being looked by numerous countries like US, UK , Thailand ,Russian Federation and some more. In Thailand it was noticed that because of major dies down in value there were immense measure of weight because of the inconsistent dissemination of assessments between the various sorts of economical energies like oil, coal, hydro gas and so forth. Framework is additionally considered as one of the estate challenges for the foundation of inexhaustible assets which will in general form enormous measure of framework these incorporates mostly giving power. This for the most part incorporates issues like allowing of the eco-frameworks, the advertising methodologies, legitimate establishment, upkeep and activities. For instance: in New England, there are ideal employments of dividing between the breeze turbines (Mitchell et al. 2014) Size of Economies is considered as another difficult factor, where the measure of sustainable power source is principally worried about the assembling of sequential construction systems which can help in diminishing the cost factor extraordinarily. For Example in UK, the Spire Corporation will in general make get together liners to make photovoltaic modules which can be limited from 2.36 watt to 1.50 watt (Purdue et al. 2015). In this manner, rather the measure of assembling of photovoltaic every year is 27 MW rather than 12 MW. In the culmination of UN held in 2015, laid out some significant assignment and systems, where Addis Action plan received certain goal for supporting the economical turn of events. This principally included making of an interagency group in the field of science and economy, foundation of a community oriented multi partner meeting on science and innovation too on development (STI). This aides in achieving the objective of practical turn of events, appropriation of an online stage, which will fill in as an open door for all the data identifying with updated arranging and innovation past the United Nations. Inconsistent dies down of Government of the charges is another test which is another significant factor. In Europe, the Northwest Pacific Laboratory, there has been an inconsistent circulation of vitality in type field of oil, power and different sources like coal, hy

Iron Jawed Angels Essay Sample

Iron Jawed Angels Essay Sample In 2004, it was created a historical drama film called Iron Jawed Angels. This film tells the story of the famous suffragists, who fought for their rights. It didn’t become very popular among ordinary people, but it is beneficial to watch it in order to know more about the history of the United States. The critics left different reviews about the film. Some of them were very positive when others quite negative. Yet, most of the critics stated that to watch this film means to learn a lesson about American history. Iron Jawed Angels are about two famous names of well-to-do women: Lucy Burns and Alice Paul. They participated in the suffrage movement in England. However, after this, the decided to spread the suffragettes’ ideas in the United States of America. By this time, a National American Woman Suffrage Association or NAWSA already existed there. However, they thought that this association didn’t do what it should do in order to protect the rights of the women. For this reason, they created the National Women’s Party. Thanks to Burns and Paul, the NWP could gain success. It was able to share their thoughts and ideas with other people in society. Their role was to courage women to stand up for what they deserve to get under the constitution. The fighting was severe because men didn’t want to let women their rights. However, event when these two women were attacked, they were strong protecting important things. They became famous not only for their participation in a suffrage movement but also for their peaceful but very effective strategies and tactics that encouraged other women to fight for their right to vote. The film about these women is focused on the American women’s suffrage movement in the 1910s and its leaders. The film starts from the returning of Lucy Burns and Alice Paul from England. After this, they wanted to join NAWSA, but they understood that their ideas are more radical and forceful than its leaders had. In 1913, they organized the Woman Suffrage Procession right before the inauguration of President Woodrow Wilson. Apart from the historical events, the film contains a couple of fictional events and fictional characters. It was decided to include these parts in order to make the film more interesting and dramatic. Later, these two women created the Nation Woman’s Party. Alongside with the main events, the audience can watch the romantic line of Alice Paul and Ben Weismann. The next steps of these women were protesting against Wilson in the Silent Sentinels outside the White House. These actions led to arrest of the leaders and other suffragists. In spite of the awful tre atment after arrest, the women undertake a hunger strike. After all, the pressure put on Wilson, when the NAWSA joined the NWP called for a 19th amendment to the Constitution. As for me, I liked the film very much. The plot is great and the acting is also very good. Apart from this, there is one more reason why I liked it. It presents a great story that includes not only historical events, but also the romantic ones. It helped me to understand what it was to be a woman in the beginning of the 20th century and how hard it was to get the right to vote. Yet, the modern accent they talked and jokes they told, helped me to see that these women were the same as we are with their own hopes and beliefs. To learn history by books is the good thing, but a good historical film helps to imagine how it was. In any case, most of the people will find this film very interesting and poignant.

Bates College Acceptance Rate, SAT/ACT Scores, GPA

Bates College is a highly selective private liberal arts college with an acceptance rate of 17.8%. Located in Lewiston, Maine, Bates was founded in 1855 by Maine abolitionists. Bates typically ranks among the top 25 liberal arts colleges in the country and is one of the top colleges in New England. The college has an impressive 10-to-1  student/faculty ratio, and two-thirds of students participate in study abroad. Students can expect a lot of interaction between students and faculty as the college places a strong emphasis on seminar classes, research, service-learning, and senior thesis work. Bates College was awarded a chapter of  Phi Beta Kappa  for its strengths in the liberal arts and sciences. Students may apply to Bates College using the Common Application or the Coalition Application. In addition, applicants must include letters of recommendation from 2 teachers and a high school counselor as well as a high school transcript. SAT and ACT test scores are optional.  Prospective applicants in the arts (music, theater, dance, art, film, and creative writing) may submit an optional art or performance portfolio. Considering applying to this highly selective school? Here are the admissions statistics you should know. Acceptance Rate During the 2017-18 admissions cycle, Bates College had an acceptance rate of 17.8%. This means that for every 100 students who applied, 17 students were admitted, making Bates admissions process highly competitive. Admissions Statistics (2017-18) Number of Applicants 7,688 Percent Admitted 17.8% Percent Admitted Who Enrolled (Yield) 38% SAT Scores and Requirements Bates has a test-optional standardized testing policy. Applicants to Bates may submit SAT or ACT scores to the school, but they are not required. During the 2017-18 admissions cycle, 46% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 640 720 Math 650 740 ERW=Evidence-Based Reading and Writing This admissions data tells us that of those who submitted test scores during the 2017-18 admissions cycle, most of Bates admitted students fall within the top 20% nationally on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Bates scored between 640 and 720, while 25% scored below 640 and 25% scored above 720. On the math section, 50% of admitted students scored between 650 and 740, while 25% scored below 650 and 25% scored above 740. Requirements Bates does not require SAT scores for admission. For students who choose to submit scores, note that Bates participates in the scorechoice program, meaning that the admissions office will consider your highest score from each individual section across all SAT test dates. ACT Scores and Requirements Bates has a test-optional standardized testing policy. Applicants to Bates may submit SAT or ACT scores to the school, but they are not required. During the 2017-18 admissions cycle, 32% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile Composite 29 32 This admissions data tells us that of those who submitted test scores during the 2017-18 admissions cycle, most of Bates admitted students fall within the top 9% nationally on the ACT. The middle 50% of students admitted to Bates received a composite ACT score between 29 and 32, while 25% scored above 32 and 25% scored below 29. Requirements Bates does not require ACT scores for admission. For students who choose to submit scores, note that Bates participates in the scorechoice program, meaning that the admissions office will consider your highest score from each individual section across all ACT test dates. GPA In 2018, the average weighted GPA of Bates Colleges incoming class was 3.91. This data suggests that most successful applicants to Bates have primarily A and B grades. Self-Reported GPA/SAT/ACT Graph Bates College Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Bates College. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in with a free Cappex account. Admissions Chances Bates College, which accepts fewer than one-fourth of applicants,  is a highly selective liberal arts college. Bates uses a holistic admissions process which is based on much more than numbers. A strong application essay and glowing letters of recommendation can strengthen your application, as can participation in meaningful extracurricular activities and a rigorous course schedule. In the graph above, the blue and green dots represent accepted students. Most successful applicants had high school averages of A- or higher. Youll see a wider spread for standardized test scores, but nearly all applicants self-reported above average scores—often above 1200 for the SAT (ERWM). Bear in mind that Bates College is test-optional, so students with scores outside of the reported range need not submit their scores to Bates. All admissions data has been sourced from the National Center for Education Statistics and Bates College Undergraduate Admissions Office.

The Recently Leaked Secret to Help in Writing a Research Paper Disclosed

The Recently Leaked Secret to Help in Writing a Research Paper Disclosed The principal requirement for writing a dissertation proposal format is to realize the fundamental necessities of the university and understanding the demands of the topic and the topic of the research paper. The previous portion of the research paper would need to be the presentation of the findings followed by the limitation of the analysis and recommendations for future studies on the subject. Otherwise, maybe you've just provided a summary rather than creating an argument. It's possible to become easily a file copy of a paper however, you need to remember that a file copy is a paper which has been already written before and it can't be submitted because it is going to be the event of plagiarism that is unacceptable in the event of an authentic research paper. Whilst in the process of investigating to collect information, students should measure all the facets of the subject and topic. In the method section, they need to write about processes and methods that he has adapted to get information and to complete the research. One of the main reasons why they are constantly stressed out is that they always get too many writing assignments. All the students aren't inborn writers and need some type of help for any kind of academic tasks. Although essays and research papers can be an issue, term papers are more complex than the majority of the academic assignments. You can trust the ideal essay help online. When you purchase an essay from us, you're guaranteed to relish individual approach because essay help offered by our writers is always customized based on your requirements. A very affordable essay writing help in writing a research paper service is a great way to receive your paper completed punctually. Employing a professional is an available option across the planet for those students. Education and become a superior money writing jobs which you will help put a freelance writers. With hundreds of it will help to make a specialist research paper assignments. The post discusses the fundamentals of research based paper writing. The actual individuals highly praise our essay help site. If you are searching for top essay writing companies, try out the mentioned above. There are several essay writing services that think they're the very best, and thus don't be cheated and check the authentic collection of the very best. What's Really Happening with Help in Writing a Research Paper Just consider it how many wonderful things you might do instead of boring writing. The term count shouldn't be more than 400-500 words. As soon as you pay to have a paper written, you set your academic destiny in the hands of somebody else. The center of the card should include a quote or the major idea from their research text. Freelance writing is just one of the most well-known methods to make money on the internet. Turning into a writer for our firm is quite challenging. If you order from us, you can find a draft of your paper to be certain your writer is heading in the correct direction. You may also search by a particular book title or author. If you would like to find high excellent research and thesis papers punctually and for a fair price, you should probably try out using EssaySupply.com. The service is in the shape of consultation, and the research document is merely a guide for preparing the last dissertation. The research procedure is recursive, meaning that at any point you may return and redo an earlier step. Make certain that you have ample of time to format your research proposal as it's a time-taking approach. All you will need is to specify your demands and earn a payment. If you're going to pay to acquire a custom made research paper, then you require value for money. What you have to do is to fill out the purchase form, make a payment, and in two or three minutes, you will receive your private essay helper. Even if you're capable, if you don't have the essential time to put in to your research paper, the standard of your paper and your grades will be impacted. An individual should not dismiss the degree of threat contagious sites bear. You do not need to fill numerous order forms, get a great deal of passwords at virtually every step of order. The work, which demands the complete attention and a very clear mind. There are plenty of interesting things it is possible to get for your graduating research for a present.

Sports Drink and Gatorade Free Essays

string(52) " somewhat intense and their growth has slowed down\." In the summer of 1965, a university football coach began to question why his players were suffering from heat related illnesses. They were drinking plenty of water. University researchers soon discovered that players were losing electrolytes and fluids through their sweat, and water couldn’t replace what they were losing. We will write a custom essay sample on Sports Drink and Gatorade or any similar topic only for you Order Now The researchers took their findings into their lab and began to create a drink that would help the Florida Gators feel rehydrated, replenished, and refueled during their most intense athletic events. That’s exactly what the product now guarantees to achieve-rehydration, replenishment, and refueling. They called this new drink ‘Gatorade’. By 1969, Gatorade was named the official drink of the NFL (History of Gatorade, Retrieved December 2, 2006). Today, Gatorade has reached beyond the narrow market of elite athletes. They have many product lines designed to appease the most particular of sports drinkers. No matter what your gender, your occupation, or your age, they make a drink that you can enjoy. Gatorade has many different product lines within their Thirst Quencher Series. They distribute Gatorade Rain, Frost, Lemonade, Original, X-Factor, Xtremo, and Fierce. Within each of these different sub-categories come many different fruity flavors. Each flavor also ranges from a 12oz bottle-6 pack to a gallon jug. Gatorade also has a line of fitness water called Propel. Any consumer can purchase Propel Fitness Water or Propel Fitness Water with Calcium. Both come in a wide range of flavors similar to those found within the Gatorade Thirst Quencher Series, but with a few more. All purchases range from a 12oz-8 pack to a 1 liter bottle. Now we jump into the Gatorade Performance Series products. This series of products has specially designed formulated nutrition and hydration in order to aid the most intense athletes in their performance. Each product is packed with nutrition in order to replace the electrolytes lost by each athlete through exertion. Gatorade has an energy bar that comes in 2 different flavors, chocolate chip and peanut butter. This 2. 3oz bar is the perfect snack for athletes on the go, or anyone getting ready to do some physical activity for that matter. Then there’s the nutrition shake. This product comes in the obvious flavors, chocolate, strawberry, and vanilla. These 11oz shakes are a perfect way to fill an athlete’s stomach without slowing them down. And last, but not least, there are the Gatorade Performance Series Energy Drinks. These drinks are very similar to those of the Gatorade Thirst Quenchers. However, the Performance Series drinks contain a whopping 200mg of sodium. This is so that electrolytes and body fluids will be replaced within each athlete every time they take a drink. These drinks, however, come in limited flavors and are only available in 12oz bottles (Gatorade Products, Retrieved December 2, 2006). Gatorade has become the most popular sports beverage. It is widely known and is easily distinguishable among its competitors. First of all, its packaging hasn’t changed in years. Gatorade looks the same today as it did a decade ago. Because of this, Gatorade has remained popular and not forgotten. It’s easy for a consumer to remember something that is always there and never changes. Gatorade also remains recognized due to the number of contracts they have with several major sports leagues. As of now, they have contracts with the National Football League, Major League Baseball, National Basketball Association, Women’s National Basketball Association, National Hockey League, United States of America Basketball, Major League Soccer, United States Soccer, Bowl Championship Series, and the Association of Volleyball Professionals (http://www. gatorade. com/athletes/leagues_and_teams/, Retrieved December 2, 2006). The NFL is also known for performing the ‘Gatorade Dunk’. This ritual is performed after a game by the winning team. Players pick up the Gatorade Barrel and dump what’s left over their coach’s head. This gives free publicity because it’s done by the teams without any prompting by Gatorade. Gatorade works on new products all the time. They’ve even created a special lab where their scientists can continually test new products to ensure the safety and abilities of all athletes. The most recent achievement Gatorade has produced is called G. I. D. S. (Gatorade In-car Drinking System). This system was specifically designed for NASCAR drivers. A special pouch, that guarantees to keep any liquid cold for hours, is filled with the driver’s favorite flavor and is then placed in a secure compartment within the vehicle. There is a tube with a special coming from within the pouch and into the driver’s helmet. At the end of the tube is a mouthpiece that is securely fastened to the driver’s mouth. When the driver is ready to take a drink, they bite down on their mouth piece, to open the tube, and push a button, to pump the cold liquid through the tube and into the driver’s mouth. When the driver’s lets go of the mouthpiece the tube closes and the pump automatically reverse pumps the Gatorade back into the pouch in order to stay cold for next time. NASCAR race cars can reach up to 130 degrees and their driver’s can lose up to ten pounds within a single race just by sweating. Gatorade keeps their body temperature down and helps replace the electrolytes and body fluids lost (http://www. gatorade. com/science%5Fand%5Finnovation/product%5Finnovations/gids/ Retrieved December 2, 2006). Product Life Cycle  Gatorade falls within the maturity stage of the Product Life Cycle. I do believe that Gatorade is still growing however its growth has slowed. According to the text, the maturity stage is reached when â€Å"the sales of a generic product category continue to increase (but at a decreasing rate), profits decline largely because of price competition, and some firms leave the market† (Etzel, 674). Table 9. 1 in the text gives another description to help define a products life cycle stage. In order to be in the maturity stage, the product must have a mass market of consumers, which Gatorade does. They have millions of consumers. The competition is somewhat intense and their growth has slowed down. You read "Sports Drink and Gatorade" in category "Essay examples" Their profits, however, are still pretty strong. They aren’t as strong as they were in the growth stage, but are still significantly strong. They defend their product against competitors, water being most mentioned when addressing the health of athletes. Gatorade costs have remained stable and their prices are reasonable. If it’s too expensive to buy each drink individually, you can always buy in bulk from a grocery store or a wholesaler like Costco. There is extreme loyalty to Gatorade as well. Because they were the only specialty sport drink when it was created in 1965, they didn’t have to worry about winning their consumers away from a similar product. All the athletes and athletic trainers wanted this drink and became hooked on it after seeing the effect it had. By the time other brands came out everyone knew Gatorade and trusted its products. Most consumers would rather purchase a product they know works than try a new product that claims to do what everyone already knows Gatorade does. So it’s obvious that Gatorade has brand loyalty, another way we know Gatorade has reached the maturity stage. Although they have made to the maturity stage, they still have more growth to obtain. As long as Gatorade continues to produce new products, they will continue to grow. It may not be a quickly as it was when they first introduced themselves in 1965, but they will grow (Etzel, 674). Pricing Gatorade has a very simple pricing strategy. Even though Gatorade is the leader in the sport drink market, they still use the going-rate for their pricing level. The overall market does not have a large difference between competitors so Gatorade prices its products relative to the market pricing structure. An increase in price could lead to a loss in sales because the consumer could start to buy a competitor’s product and have the same relative advantage that Gatorade can provide. This is evident by visiting a local supermarket store. A 20 oz. Gatorade is priced at $1. 59; its main competitor, PowerAde, is priced at the same. It could be said that the market is demonstrating non-price competition (Etzel, 349). Gatorade has chosen market penetration as its pricing strategy (Etzel, 351). Some characteristics of market penetration distinctly describe the market for sport drink. The market has an elastic demand curve and low initial price for new produces (Gatorade has come out with Propel and Fierce, both coming into the market with identical or lower prices than competitors). For consumers that buy Gatorade on a regular basis, it can become an expensive habit compared to some alternatives (I. e. water). One way that a consumer can cut down on prices is by buying in bulk. Consumers will get more Gatorade for their buck when buying in bulk. Other than that, Gatorade does not have any promotions or coupons to induce sales. Distribution â€Å"A distribution channel consists of the set of people and firms involved in the transfer of title to a product as the product moves from producer to ultimate consumer or business user† (Etzel, 380). In short, a distribution channel will show the journey that a product or service takes from the producer to the consumer. It seems that everywhere someone goes, there is Gatorade for sale. How did it get there? PepsiCo. handles all the distribution for Gatorade. They have chosen to go with direct-store-distribution (DSD) (Annual Report of PepsiCo, Retrieved December 1, 2006). One advantage of DSD that PepsiCo. uses is having their delivery teams merchandise their product. This allows them to display Gatorade in a way that will induce high sales. A way they attempt to increase sales is by placing Gatorade in places that will influence impulse purchases (placing Gatorade by checkout stands at a supermarket is an example). Their retail stores are the middlemen for Gatorade’s journey to its consumers (Etzel, 379). This is what is called indirect distribution (Etzel, 384). Supermarkets are not the only place where Gatorade can be found; Gatorade is available for sales in liquor stores, department stores, supermarkets, and any place where drinks are sold. Since Gatorade is available in such a wide variety of places, Gatorade can be categorized as being intensively distributed (which means a â€Å"producer sells its product through every available outlet in a market where a consumer might reasonable look for it†) (Etzel, 393). Gatorade has been the staple in the sport drink market. Their overwhelming consistent market share can point to a strong assumption that their distribution channel is at peak efficiency. Promotional Mix Within Gatorades promotional mix, advertising probably uses the most funds on an annual basis. PepsiCo spent 183 million dollars for Gatorade’s advertising campaigns in 2005 which is a large increase compared to the 135 million dollars spent only two years before (Hein Beirne, 6). The most common form of advertising for Gatorade is TV commercials (MacArthur, 51). There are four main types of advertising campaigns on television. The first type highlights the history and origins of the company as well as the scientific research that goes into the product. The second type highlights individual players that endorse Gatorade or groups of competing individuals. The third type highlights teams or leagues that Gatorade sponsors such as the NFL or the Men’s National Soccer Team (MacArthur, 22). Professional endorsements are also important to Gatorade’s advertising campaign. They endorse twenty-two professional American athletes and over twenty international athletes (MacArthur, 22). Equally important to Gatorade’s promotional mix is their public relations. They sponsor ten professional leagues. Among the list are some of the most popular sports in America such as the NFL, MLB, NBA, NHL and MLS. They also affiliate themselves with 60 division one universities and 11 division one conferences. In addition to this they are affiliated to eleven professional organizations such as the American College of Sports Medicine (MacArthur, 22). Their Outstanding Player of the Year program is another way that they can reach out and recognize many outstanding high school athletes of the year around the country. This is a large program that has a state and national selection process. There is one winner for each sport. For example, Peyton Manning was the national winner for football in 93-94 (Gatorade in the Community, Retrieved December 3, 2006). Gatorade makes a large international public relations effort. They are affiliated with many international professional soccer clubs such as Juventus and Manchester United but they extend their efforts to other sports besides soccer such as basketball, water polo, rugby, volleyball, and swimming (Hein, 5). The Gatorade Sports Science Institute is another effect tool for their public relations campaign. Through this organization they put out study results from a wide range of sport related topics and on the dynamics of specific sports. This part of Gatorade is most easily accessed through their own GSSI website (www. gatorade. com). The Gatorade website is another address that is very well done and depicts a very good image of the company. They also have 12 other country specific websites that are in the domestic language of the country. Sales promotions are also important to Gatorade’s promotional mix and it is substantially occupied by event sponsorships. Most of these events are marathons throughout the world including the famous Boston Marathon and the Gatorade Triathlon Series (Hein, 5). At these events they provide free Gatorade to the competitors throughout the race and for some events they offer the Gatorade Recovery Area where all competitors can be weighed before and after the race to monitor the level of fluids lost during exercise. The area later supplies food/refreshment bags, Gatorade drinks, massage and qualified dietitians (Hein, 5). To supplement this, they also print newsletters about upcoming events. The Annual Gatorade Junior Training Camp is another example of sponsoring athletic events. This is a summer camp that combines football instruction and teaching of life skills that focus on self-improvement and motivation and is hosted by the Seattle Seahawks (Gatorade in the Community, Retrieved December 3, 2006). Limited to the Canadian website, there is a direct link to request Gatorade to sponsor an event. This all leads to the conclusion that event sponsorship is a highly used tool for Gatorade to get its product out and into the hands of many athletes. Gatorade doesn’t use many discount sales promotions in the United States but does use promotions in a number of other countries. Last summer there was a big Indian promotion in which customers who bought the six pack received an instructional soccer CD with Rinaldinho (Buy 6 Gatorades, Win Ronaldinho CD). A number of European countries are having soccer promotions as well (Gatorade e lo Sport, Retrieved December 3, 2006). Canada is having a hockey promotion in which consumers have a chance to win professional hockey gear. I suspect that Gatorade also uses a number of sales promotions directed at their retailers; otherwise we wouldn’t see the large discounts that cut the price of Gatorade by almost in half in some of the large supermarkets. How to cite Sports Drink and Gatorade, Essay examples

Tobacco Kills free essay sample

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